Browse our knowledge base to find answers. This is a very simple yet effective touching base email subject because it is supportive but not too clingy. They determine if the email will be opened or not. I hadnt thought about [relevant point] in quite that way before.. If your prospect blogs or is active on social media, you can tactfully respond to something they post. By signing up, I agree to Coppers privacy policy & terms of service. Heres something rather simple: Now your prospect or customer knows what you want to talk about. Look in an email Spam folder, and you'll likely notice a few similarities between the subject lines-including way! Convenient, eh? By touching base in two ways, you are showing your continued commitment, flexibility, and availability. A touching base email is an email sent by a supervisor to have a meeting. Why it works: People inherently want to be helpful, even if theyre busy. The key here is tactfully. Emails that include the words Thank You in the subject line have seventeen percent higher open rates and reply rates. Eventually, the touch base email is sent. That last bit is crucial because, during the decision-making process, your prospects are always hungry for more. On sales prospecting calls, that gatekeeper is typically a receptionist or assistant. Sometimes your prospects and existing customers just need a reminder of what you can actually do for them. Plus, it shows your dedication to their account. Subject lines are important for touch base emails. A simple, clear-cut recommendation about what youd like to talk about and when youd like to talk about it makes it easier for your contact to say yes or no. Are there any email Subject Lines that get open quickly? People often enjoy candid behavior as its outside the norm and can be refreshing. Whatever the reason, make sure its meaningful to your recipient, not just you, and refer to it in your subject line. That said, when choosing this subject line, be sure you deliver on the expectations in the body. Which is the first step in getting them to touch base with you. Are you over email? Here's how building a workflow automation like this looks in Copper: You can also integrate your CRM with a calendar tool like Google Calendar, so youll get alerts reminding you about your tasks no matter where you are or which device youre using (in case you just so happen to not already have your CRM open). Because the email is generic, easy to put off, and overall uninspiring. You can probably see a pattern here: in many cases, you dont need to be as direct as saying, Lets schedule a meeting.. If they havent responded by now, then theres a good chance the emails arent being opened, so this added urgency could grab their attention enough to read your email. Example: {!Action} {!Hard Success Metric} Like {!Customer}. For instance, it works best if you had previously invited them to something and they never responded, or if youre now inviting them to something in that email. Hello from Touching base email subject Lines. Very few salespeople are this direct, so its a refreshing take on the selling through curiosity approach. They may be underwhelmed with the service theyre getting and would welcome a fresh conversation with you. Its actually one of the best email subject lines out there. The "touching base email" is an important part of any successful job search. So how can you make sure that your subject line stands out? Again, notice here that you dont need to include a hard pitch or a request for a specific commitment. Touching base via email is popular because its easy, its fast, and requires relatively little effort. Many emails say, Lets touch base in a few weeks or some other nebulous amount of time. Spied a story that reminds you of a previous conversation? Follow the company & all employees on LinkedIn, Follow relevant hashtags & thought leaders on LinkedIn, Regularly check industry press and trade associations, Continue calling the company and speak to as many potential users/influencers as possible. Lets dive into 15 unique ways to say thanks to your customers. What to do:Stop sending general emails and do your research to personalize your email to a pain point your recipient has. Good contact data is key.. If youre emailing a stranger, put together a subject line that sparks creativity or shows utility to win an open. Your submission has been received! These brief follow-up emails can work well in scenarios where there might not be a need for more extensive dialogue. 1) Keep it short and simple. Prospect: Asked you to reach out next year. to turn into an hours-long discussion. Sometimes it makes sense to touch base with your previous clients to see how theyre getting on with their new supplier. It has that added bonus also of providing a local feel and personal touch to the email. Use the tips and examples covered in this post as inspiration to improve your business communication. Touching base email subject lines should be written in a way that will make the recipient have an interest in opening the email. Experimenting with your subject lines is an absolute must. Or even better. Thank you! Why it works: When one person sets an expectation, it drives another persons behavior to be in line with that expectation. Then, send a separate batch with another subject line. Weve also discovered that empty subject lines work well. Ultimately, youve got to run your own tests, read up on the latest email findings, and check out the tests others are doing. This means doing away with well-worn, yawn-inducing office jargon. Better client relations for advertising and media agencies. One way to do that is to use engaging email subject lines. The snippet is that short length of text to the right of the subject line that appears in recipients inboxes and gives them a little preview of the email content. The best email subject lines for content promotion Sharing content via email can help drive traffic to your website and give exposure to content that your readers might not know to search for online. I just read your latest blog post about [topic]. When used correctly, the Touching Base email subject line can be a powerful tool for driving open rates and conversions. A new product launch or big acquisition deserves a bit of celebration. Seeking out advice or feedback is a big part of being a partner and can get them on your side for shared success. can automate your processes, minimize your headaches and, most importantly, save you time. If you told someone to contact you at a later date, this subject line reminds them that you've previously spoken with them. Are there any particular findings that jumped out at you? Track and manage deals in one place with Copper. What are they passionate about? Its easy to capitalize on this subject line if you just released a new whitepaper, invested in some exclusive industry research, or have a killer product that will solve a major pain point you know theyre facing. When writing a touching base email, try to give the person you email something they need. It also shows that you arent just a spammer who should be ignored. Touching base emails can seem like an easy way to reach out and connect with clients. Often, people forget that theres a person on the other side of the message. And it dropped reply rates in 2016 to below average: What to do: Dont reach out unless theres a new reason to. To truly deliver on a subject line like that, though, youve got to follow through in the rest of the message. Here are a few examples to get you started: Hi Janet,I just finished reading this blog, and it reminded me of our discussion about uncapped commissions. An approach like this exudes confidence and can be especially useful as a follow-up email subject line. Sometimes youll want to touch base with a colleague who youd like to get information from. And a generic lets touch base email just isnt going to cut it. Similar to the powerful sales approach of assuming the sale, assuming the meeting can also catch the prospect off-guard. Copyright QuotaPath 2023. When I see an email with the subject line "catching up" or "touching base" I immediately categorize the email as somebody selfishly wanting something from me. Most people only scan their emails and if the subject line doesn't catch their attention, they will simply delete it without reading it. To make a message like this work, state what youre looking to achieve and genuinely ask how theyd like to proceed. Just sign in to your email account, dash off a few lines of friendly text and your work is done. We haven't spoken in a decade. Take the quiz to find out. An email gives them time to consider your question, do any necessary info gathering, and then send an equally fast but measured response. Example: Hello [customer]. Push that information to the bottom of your emails so that you can take full advantage of this area. Here are some of the best tips for creating attention-grabbing subject lines for sales emails and other business emails. You schedule the callback, but in the meantime the prospect forgets all about it and when you ring back, you guessed itno answer! Otherwise, youll find yourself needing to touch base a third time. For every email you slap this subject line onto, the chances of your email ever getting replied to drops to one in ten. Nevertheless, keeping the follow-up email subject casual can yield better email open rates, says this . "Time to touch base" Using this email subject line for stale leads is a good option so you can set up another meeting call with them for a pulse check to see if they have selected one of your competitors or if they are still interested in what you are offering. How do you design the best sales compensation plan for your startup? 1. Its worth noting this likely shouldnt be your go-to approach for all customer interactions. When it comes to writing an email subject, its important to keep it short, sweet, and to the point. Almost any of the ideas in this list can be phrased as a question, and this is a great way to get a response from your prospect. For one, you can cut the fluff or pleasantries in the body copy and be direct. Not quite in-office, not yet a remote-first company? Theres nothing entertaining or interesting about it at all. Here are some tips on how to stay on top of the interests of your prospects. Our data scientists recently powered through subject line data from more than 100,000,000 emails sent by 7,839 companies to uncover patterns behind opens and replies. Youll need something a little more imaginative and precise in order to get through to your contacts. Aim for sincerity and be complimentary without gushing. The lessons email Here are brand new insights to help you send more compelling emails and increase email engagement. So, in November a Touch Base email feels appropriate, before a phone call in December. Don't! If you take a moment to get it right and make it feel personal, you boost your chance of getting your email opened. Yesware will help you generate more sales right from your inbox. Powered by Writing Craze. It means to reach out and check in with someone following a meeting, interview, or another form of communication. For example, your CRM can be set-up so that when an opportunity reaches a particular stage in the pipeline (like when a prospect downloads an ebook on your website), it creates a task for you to send them a follow-up email. In this post, well look at 117 of them. Dan Vanrenen, the Managing Director of Taskeater, believes that when it comes to writing compelling subject lines, you should write a subject line that encourages them to respond and clearly signals your interest in what they have to say.. Touching base emails are the best way to keep in touch with people in a professional setting. 75 Kneeland Street, Floor 15 Boston, MA 02111, Get notified when recipients read your emails, click on links, or view attachments, Track all templates and campaigns to find your winning subject lines, Save top-performing subject lines and emails as templates that live in your inbox. too! First Line of Message Do not start your email in your subject line, because your recipients may not open it to read the rest of it. Your messages have to resonate from the get-go. With so much competition for their attention, you need to do everything you can to stand out in their inbox. If it's a coworker, think about their specific situation and what your email can relate to that. Surprise them with an upgrade, shine the spotlight on them, or throw a party. Don't beat around the bush. Example: Hello [ex-client]. "Let's touch base" is a vague an annoying buzzword as revealed by Glassdoor survey. Specifically try the subject line Next steps / Tried your line. It shows that youre organized and committed to moving the relationship forward.. So whether youre just starting out with email marketing or youre looking for new ideas, these examples should give you some inspiration. Whether or not you would know it, VoIP technology has been adopted across the board from Burger King to the White Small business, SMB communication, SMB productivity, Small business, SMB communication, SMB employee experience, Bring everyone and everything together on RingCentral. Get straight to the point. Coming up with a good subject line can be harder than it seems. The system also includes conferencing, business SMS, and online fax functionality: Learn more about the best cold calling software for small businesses. Lets touch base emails are boring. Take a look at the template below to find out how to use a "touch base" email for both the recipient's and your benefit. Pro-tip: Become a sales email master with this 6-day sales email boot camp. Well re-consider in December when things are under review. December gets close, and you want to give them a friendly reminder. Reality #9: The phrase "touching base" falls flat half the time. Save my name, email, and website in this browser for the next time I comment. 3 steps to crafting a compelling touch base email. Keep it short and clear; Offer value; Create a sense of urgency, curiosity, or importance, but avoid clickbait; Its been a little while since we talked! You can also offer something other than your product or service. Interestingly, while Follow-Up was a top 10 highest-performing subject line phrase in 2016, Following Up and Follow Up were two of the most popular and least effective. Personalization is easy in Mailshake with mail merge, which fills in names, companies, recent awards, and other personal details about your recipients. But even this little bit of levity is enough to stand out in a crowded inbox and get you one step closer to a follow-up call. Research reveals that sending recap emails later in the week decreases reply rates to 2 percent. Send me over a few times that work this week. When working on large-scale projects involving multiple stakeholders, youll often have to request information from your colleagues or partners. exclamation! Send me a personal video of you explaining your product and how it would benefit my business. Are you interested?Best,Graham, Dave!I just got news of your promotion, and while I cant say Im surprised, Im definitely thrilled! You write (adsbygoogle = window.adsbygoogle || []).push({}); Copyright 2023. VoIP or Voice Over Internet Protocol (also called internet telephony) to give its full name, has been around for some time now. This helps the recipient to see the sincerity of your email. Here are 23 subject line formulas you can use in your content promotion emails: 1. Keep all your relationships in one central place, Build and maintain personalized relationships at scale, See how your business is doing with custom reports, Manage your contacts, deals, emails and more in one place, Save time by connecting Copper to popular apps and tools, Move relationships forward while you're on the go. In this post, we'll look at what follows your cold emails or initial conversations when sending your "touching base" follow-up emails (yes, this impacts open rates and how many responses you get from potential clients) and nine ways to send a sales email that doesn't just say, "Let's touch base": So, before we go over what to say in your touch base emailswhen should your sales team send them? Urgency is a quick win for any subject line, and this one does it gracefully without coming off as desperate. Have they forgotten about you? Be funny. 4. It is a simple way to show that you are paying attention and are interested in what others have to say. Propose a meeting If the purpose of your email is to set up a meeting with a colleague, consider including specifics about the event, such as the date, time and location. This email subject will be appreciated by those who have a good cooking streak in the mornings. It was great to share some of the latest research on touching base email subjects with you. Introducing {!Speaker First & Last Name}. Many of our other clients in a similar role to yours swear by it.. Sound familiar? You have surprisingly many other options with more interesting (and impactful) wording. For example, lets say youre reaching out to a potential client who loves hiking. 5502 Sunol Blvd Suite 205 Pleasanton, CA 94566. Knowing that everyone is skimming and scanning leaves you no choice but to up your subject line writing game to stand out from the crowd. Provide a calendar link and ask them to book a slot at their convenience. Now, let's look at examples of emails you can write to follow up without saying, "Let's touch base.". Customize plans with accelerators, bonuses, and more, by adjusting 9 variables. 2. But all is not lost! They can smell out automated emails thatrequire littleeffort and usecustom fields like {!First Name}. It should give the reader an idea of what the email is about, without being too long or too vague. Our best guess why: Emails with this subject line are typicallysent by strangers who assume that our time is worth theirs simply because they are interested, not because theyve shown usvalue or done anythingto find out who we are or what we need.
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