They could have gone with the standard generic description of the light and its features. They offer versatility combined with functionality with many styles available dependent on his style. Everlane sells high-end, eco-conscious fashion and accessories for men and women. What is your response when a salesman comes up to you and says Excellent Product Quality. With an emphasis on comfort, affordability, and accessibility, Dawn of the Modern Woman offers a diverse range of apparel, accessories, and beauty products. Do you have any other tips to share on writing high-quality product fashion descriptions? Dont just say Its fun; let the product picture and words say that. Impressive (but not as impressive as a dog writing a book). One important rule though to follow while using adjectives in your product fashion description is that you must put opinions before facts. Key Takeaway: Starting a business is an extremely emotional roller coaster. That helps to build trust with the hardcore outdoor shoppers who are most likely to buy their products and advocate for their brands. With a feminine scoop neckline and flattering high-low hemline, this dress is easy to wear. Next step: go add a description to your Page. For example, to show a bridal dress on your product page, you can use words like elegant, romantic, alluring, nostalgic, radiant, etc. Our clothes are affordable and look like the designer brands. Highlighting these features is an effective marketing strategy for your business. Because you wont perform at your best if youre irritated by your clothing. Say it to play it used here by Google is a great example. We offer great service and a caring attitude. You can find items for men ranging from basic tees to outerwear. The reason why product descriptions are so often ignored and not always up to the mark on online stores is that: influence search engines, not the customers. They have adorable styles for men, women, and kids. Amidst all the complexities involved in running an Online Fashion Store, retailers tend to forget that at the end of the day its about selling. Mention the location of the store along with the contact number. Get paid to promote the #1 content marketing suite. The name, Welcome to our blog post on attractive names for juices! This is another description that focuses on how the clothing will make you feel. Source: @tikatheiggy. Another reason why product fashion descriptions are ignored by retailers is that there is no human touch involved in an e-commerce transaction. Remember, a great clothes description can be vital to your marketing strategy. Sweat condensation is eliminated while you train with this shirt. The name is a combination of her own name and her mothers name, Rachel. An 'About Us' page is a spot for your founding story, a place to show off your business wins, and a sales page that answers the most pressing question new customers have about your business. We offer a wide range of sizes and shapes, so that no matter what your size or shape, youll find something thats perfect for you. Contact Thats why, Are you looking for the perfect name for your new snack store? Even though product specifications are extremely important, the problem with focusing on specifications is that your potential buyers are not so interested in mundane features and specs. Our dresses are made from lightweight fabric and highlighted with delicate detailing. Highlight the Features of Your Clothes, Cool and Creative Clothes Description Example, help customers decide whether or not to purchase the product, T-Shirt Product Description: Essential Tips to Increase Sales, How to Create a Template for Product Description, Top Service Description Examples You Should Explore. All of our pieces are made with the highest quality materials, so you can be sure that your purchase will last for years to come. By clicking Accept, you consent to the use of ALL the cookies. Sitemap You want to create an image in their mind so that they can see themselves in their product. Hopefully, these examples of fashion product descriptions shine some light on what makes a description go from good to great. The designs are feminine and the colors are vibrant. The store carries high-end fashion, including shoes, dresses, skirts, and shirts. Create optimized copy for anything you can ask INK. I dont know about you, but that immediately makes me imagine hosting a party and this beautiful light hanging above. You can check out her travel adventures and scope out her outfits which are all labeled by designers so you can snag them for yourself. This description spends little time talking about what the shoe is but how it can be worn. The designs are stylish and fashionable and come in a variety of colors. are ignored by retailers is that there is no human touch involved in an e-commerce transaction. Characterize Your Clothing Cool and Creative Clothes Description Example Men's Workout Clothing Men's Tshirts Summer Dresses Sleepwear Shoes Suits Swimsuits Evening Dresses Jackets and Sweaters To Wrap Up Dollar Shave Club has been using humor to sell razors for years. Imagine yourself standing in a physical store at a shopping mall, pitching your products to a customer who has just walked into the showroom. Its a lot of work bringing new ideas to the market, but with the right level of thoughtfulness and consideration, you can stand out. Are you looking for fashion brand description examples? It's time to get started with some tactics in fashion product descriptions. A great product description has the power to turn a casual shopper into a revenue-generating buyer. Boutique Dress Boutique is a company that sells dresses and other accessories for every occasion. Immediately you know this isnt any ordinary candle. With the changing of the seasons, we want to make sure you have the perfect dress for any occasion. So if youre looking for a Fashion Brand, were the ones for you. You may have heard of Naomi Campbell, the supermodel and fashionista with a strong personality. Avoid using such self praising phrases and allow your customer to judge the quality themselves from the product pictures and adjectives in your product description. The brand has been designed by a team of designers who are passionate about what they do. If youre unsure whichwords to use when coming up with imaginative descriptions, check out our list of power words that will have your products flying off the shelf while your competition falls flat (pro tip: download the one-page pdf of 401+ power words and stick it up on your wall for inspiration). But what about the longevity of the vehicle? [quote]Each time there is a new collection, you can even create a standardized boilerplate language for key looks you have just discovered that can be used throughout multiple product categories.[/quote]. When you wear clothing to define who you are, remember that it can also clarify how someone feels about themselves. They have a lineup that is sexy and attention grabbing with bold colors and body hugging designs. People get frustrated when they cant sleep were letting fashion become part of the solution. The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". Lulu's offers trendy clothes for all occasions. Here are few tips for making for product fashion description scan friendly: Do you know you are legally required to mention the country of origin and fiber content on your product page? The designers of the brand are passionate about what they do and want to make sure that all women can dress their best, no matter what their body type or shape. We also use third-party cookies that help us analyze and understand how you use this website. Keep in mind that you want your clothing descriptions to sound natural and confident. Again, imagine they have walked into your physical store and youre selling them your product face-to-face. One way to get really good, really fast, is to try several things until you find something that truly works for you and your business. (although only few retailers do it). All references to Third party names and logos are brands of their respective owners. Lila by Fashion Brand is a trendy and chic clothing line for women. We have created our line with a simple, yet elegant design that will be sure to catch the eye of anyone who lays eyes on it. We also have a great selection of accessories, so dont forget to check those out too! We believe that if you look good, you feel good. These are perfect for work, an interview, or even a casual night out. We have a variety of styles to suit every occasion. Designed for the jet-setter in mind, our shirt is the ideal blend of comfort and style. Application error: a client-side exception has occurred (see the browser console for more information). Looking good is not self - importance, it's self-respect. you must structure the product description in a way that its easy to scan first. Know who your ideal customer is, write to him or her. And what can people benefit from it? They are sophisticated and combine menswear into womens fashion for a sophisticated look. You should always look to build an emotional connection between the brand, product, and the customer. For example, to show a bridal dress on your product page, you can use words like elegant, romantic, alluring, nostalgic, radiant, etc. Approaching your description with this mindset will make your product naturally appeal to your customer. Read on to get some cool ideas from theclothes description example in this article! Do you think of the latest trends? Their shirts are made of high-quality cotton that is comfortable and breathable. Our purpose at Cents of Style is to empower women to lead bold and full lives. This is an adorable lineup of childrens clothing, accessories and home goods. Luisa is a fashion, travel and lifestyle blogger. Emphasizing your shape in all the right places, with our sleepwear, you dont have to sacrifice style for comfort to us, its the same thing. These adjectives are secret codes that can seal the deal for you instantly. So come on in and take a look at our new line of fashion jewelry today! They have adorable styles for men, women, and kids. We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. Pair it with your favorite jeans or leggings and youre ready to go! Fashion is more than a trend, its a lifestyle. The significance of Shopify SEO for Fashion Brand and how to do it right! What an 'About Us' page should be is a goal-oriented sales page, one that focuses on highlighting the biggest selling points of your story and brand at the . The Dior Saddle Bag comes in different colors and sizes. What they do is they look at your product picture and scan your product description in order to decide whether they want to read the complete description. Our winning 5-Steps Process to Grow your E-commerce Sales Go from less than 10 orders per week to 100 orders per week to 100 orders per day and beyond, About Netgains Our Services Our Work Contact Us, Fashion Copywriting: 13 Tips for Writing Product Descriptions that Will Get Your Customers to Say YES, https://www.ilovefashionretail.com/wp-content/uploads/2020/03/logo.png, Netgains Fashion Digital Marketing Agency, Amidst all the complexities involved in running an Online Fashion Store, retailers tend to forget that at the end of the day its about selling. Their 2012 commercial has now been viewed more than 25 million times on YouTube alone: The same humor that drove that video to success also drives sales on their website. UPDATE: May 2016. We can all learn from each other, right? If you want your brand to be fun, you should use such a personality and a dash of humour to engage readers. How will it make them feel? Anyone can see what the clothing is, but only you can describe how it will change your life. Product descriptions, along with high-quality product photos, are important for the visitor to decide whether they want to make a purchase or not. Heres a look at The Day Heel that retails for $145 online:[*]. Please reach out to us here. The fashion and clothing industry represents almost 20% of total online sales more during the COVID pandemic. Its slim fit and has accentuated shoulders that give a classic style. Here is where you can describe your products and services . Start feeling the pain and train your brain to see visitors as real people walking into your showroom and youre talking to them. If youre in the business of creating delicious and refreshing juices, then you know how important it is, Welcome to our blog post on fruit drink name ideas! Not Dollar Shave Club. Pair it with your favorite jeans or leggings and youre ready to go! But if youre projecting yourself as a high fashion brand, its important that you familiarize yourself with the fashion lingo. Each product description is a small extension of the Dollar Shave Club brand, even if its out of this world (pun intended). Designed for the man ready to take on the world, the slim fit and accentuated shoulders give you the presence you deserve. This is essential for clothing stores. Theyre not done there, however: If you still arent convinced that this car is perfect for families, they have more to tell (or should I say sell), complete with a photo of the products spaciousness to match. As the competition on Amazon and the e-commerce world gets more, The clothing business is growing, and demand has never been higher. It should be memorable, unique, and reflective of your business and its values. These adjectives are secret codes that can seal the deal for you instantly. Our work is supported by affiliate commissions. Get the comfortable sleep you deserve after a long hard day. With a simple and elegant design, these pieces are perfect for any outfit. Its essential to show that your clothes can make them feel like anything they want to be. The description displayed in Google search results shows up to 149 155 characters (including spaces). He has an impressive portfolio of work thats featured in high end fashion magazines and has worked with many celebrities. Get Your Customers Juiced with These Tempting and Attractive names for Juices, the best Catchy names for wrap food business. My clothes are made with high-quality materials and tailored to fit you. They beat you to the point and take away the shallowness with sarcasmalmost poking fun at themselves. If youre in the business of creating refreshing and delicious fruit drinks, then you know how important it, Starting a food business is a huge undertaking, and one of the first steps youll need to take is coming up with a catchy and memorable name for. Whether youre a SaaS company or something else entirely, its important to try to establish a strong emotional connection between your customer and your product descriptions. Related Fashion Copywriting Topic: 5 Practical tips to Write Compelling Product Descriptions for your Online Fashion Brand. Our swimsuits are comfortable, soft, and made for swimming, surfing, or lounging by the pool. Enter a short description of your business to help you get discovered more often and to introduce yourself to new customers. My clothing line is made for the modern woman who wants to feel confident and beautiful in her own skin. So we offer a variety of clothing, shoes, and accessories that make it easy to stay on trend. If one product is too lengthy and the other product in the same category has a smaller description, your customers may feel that its not explained well. I love being called a fashion icon. People want to keep up with the latest trends and know what is new in the fashion world. One, because its a killer product. Product Specifications typically include: But again its important that you put the benefits first and technical specifications of the product should to be communicated in an easy to understand language. Looking for a new pair of shoes? Fashionable and trendy Stackable or worn alone Variety of colors. Youre competing against similar products in your industry. Get desperate). As is the feeling of being overwhelmed. Analytical cookies are used to understand how visitors interact with the website. The vibe is eclectic and rough around the edges with their bold yet casual designs. Candles come in all shapes, sizes, smells, colors, and cases. Say what makes your clothes high-quality and beautiful, what types of occasions that clothing works best for, and whether or not its machine-washable. If so, our suits are the perfect fit. They are light and easy to wear. We also offer gift cards for those looking to give a gift to a loved one. This will help you marry your product copy with the new trends you discover. In an attempt to provide actionable advice for as many businesses as possible, I pulled examples of product descriptions from a variety of ecommerce verticals. Your description can be longer, but Google will cut it short (see below example). But customers want an emotional connection. Cool Instagram bios. They feature classical detailing in a range of colors, letting you bring a classic touch to summer trends. A well-crafted t-shirt product description can be the difference, Have you ever experienced customers asking many questions about a product you are selling through your store? What does it take to write product fashion descriptions that sell? Boost your traffic and sales with 25+ examples of our highest-converting product descriptions. Being able to describe your product in just a few words helps to reduce confusion among your buyers and increase sales to your business. Malicious Women Candle Co. finds the perfect balance between gag gift and thoughtful sarcasmmaking them an excellent inspiration for your products. Abir is a data analyst and researcher. Again, it shows you how itll change how you stand and how that will affect your life. However, humor is a tricky thing to balance in product descriptions. From comfort to warmth, what you wear in bed is essential for improving your quality of sleep. Or head to Quora and look at the language people use when talking about similar products. She left Jones Apparel Group in 2000 to start her own line, Raye Raye. They have lines for men, women and children as well. Product descriptions are your most significant opportunity to engage with your customer. You either know fashion, or you don't. Happiness looks beautiful on me. Its a lot of work bringing new ideas to. Get My "Ideal You" Product Description Template. They hope to make shopping fun for you, whether its for the office or play. Super comfortable shoe line using all natural ingredients like wool and recycled cardboard. Katarina Grey designs luxurious and beautiful pieces for women. We also have some more traditional items if youre looking for a more conservative look. Make sure to highlight the features other customers will want to buy. Nordstroms is a retailer of fashion apparel, shoes, and accessories. Buying something this expensive is a big decision! You want to be one step ahead of your customer. consistent across the category. You can find a variety of topics on her website from fashion purchases like sweaters, under garments and more. They want to make it fun, and operate their business based on this goal for their customers. Do it again. After you write the copy, just ask yourself the following questions: We hope you find these fashion copywriting tips useful. When youre in direct contact with your customer, the stakes become higher, youre more attentive and your margin for error becomes smaller because you not only fear sounding indifferent, ignorant, and lazy but also you want to see the customer walking out of the door with shopping bags full of your products. Were dedicated to providing you with a wide selection of snow boots and winter accessories that will keep you looking your best in any situation. It can be perfectly paired with your favorite pair of flats because of its length. Dont just say that its high-quality and beautiful and goes with anything. Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet. Protect your content & site from AI penalties. Its a way to express your individuality, to make a statement about who you are. See if you can spot some of these techniques in the following fashion product descriptions. Flaunt your curves with our sexy swimwear range. You say to yourself OK OK, Thats what everyone says!. We have many copywriters who are experts in the fashion industry. In a super soft knit with a feminine scoop neckline, it features a flattering high-low hemline and is easy to wear. The new and exclusive line of fashionable jewelry is here! All pieces are handmade with attention to detail using the best fabrics available. To sell clothes online, you need to optimize your product descriptions. Fashion pieces for the modern woman that loves color and flattering cuts. Key Takeaway: Not all product descriptions are created equal, though lots of product descriptions are created the same. Growing year on year, online retail is becoming an increasingly important part of the economy. These are made of high-grade material that is not only sleek and shiny but also breathable and comfortable. How you can live the high life if you don't wear high heels. Living in Boston two individuals wanted to bring light to small designers and their fashion lines. Our writers have helped hundreds of clothing businesses drive leads and create conversions all through the power of language. Wayfair is one of the largest online-only home goods retailers in the world, with over 3,800 employees and 36 million active customers. The clothing is comfortable and stylish, making it perfect for any day of the week. New Look is another British apparel company that's put a lot of effort into creating a seamless shopping experience. This company offers stylish boot options for both men and women. AppSumos Make Your First Dollar online course is a prime example of the persuasive power of what I like to call the ideal you.. Rumba Watches has locations in New York and LA. Key Takeaway: If the main source of income for your business is big-ticket items, you need to focus on a robust set of product descriptions that solve your potential and ideal customers biggest pain points. With a wide variety of colors and patterns to choose from, you are sure to find a design that will suit your needs. If you dont do a good job in describing your product, somebody else will. At Nordstrom, youll find the latest trends in womens clothing, shoes, and accessories. Brian and Vincent Wu are the brothers who created this company back in 2002. You can shop their collections on Instagram and see real people showing off the brand. This company allows you to shop from the US or from the UK. Their product descriptions match their style: sassy, yet classy. Use these descriptions to come up with your own compelling description that can increase conversion. We want you to feel good about yourself and we want you to feel confident in what you wear. This website uses cookies to improve your experience while you navigate through the website. Our superior comfort puts you on the right track for incredible sleep. This equates to about 20-30 words (your mileage may vary). They offer different colors and patterns to fit your personal style. From the classic shearling boot to the military-inspired combat boot, our selection is sure to have something for everyone. All your product descriptions should reflect this personality. Lean on your support team and pull language from the actual questions customers ask. Thats why we get surprised when we see retailers whore more worried about the color of the Add to Cart button than the product description. When writing a description for your clothes, make it reflect your brand personality. They focus on being green, providing quality and practical pieces and is run by family and valued by family. Steps to Writing Your Clothing Business . Always remember the personality of your brand. Each page should have its own unique description, so you can avoid having duplicates. Sleek, minimalistic and always in style, our new line of minimalist jewelry will add a touch of sophistication to any outfit. They have clothes for all shapes and sizes, and are constantly adding new styles to their collection. Mention about the varieties of clothing brands you sell. When we're stuck for words and don't know what else to add to our product description, we often add something bland like "excellent product quality.". Since these are words that a woman buying a bridal dress would want to hear, the likelihood that the customer will buy the dress becomes a lot higher. Privacy Policy. For example, if you want your brand to be projected as fun, you should look to engage readers with such a personality and a dash of humor. Their new Subaru Ascents product page is handcrafted for their ideal customer: families.[*]. The reason why product descriptions are so often ignored and not always up to the mark on online stores is that: The good thing is that with increasing maturity of Social Media channels via Social Media Marketing Services, you no longer have to write spammy product descriptions to seduce Google. This Linked Pack 28L will do:[*]. Great product descriptions. Part of what makes them so successful is their ability to spark imaginations through storytellingmaking customers feel what it might be like to have the product in their home. Technical specifications are an important part of your product page copy. You look your best when you feel your best, and our dress can inspire confidence in anyone.
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